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If market research no longer existed, it would matter.

Cuz my kid would have to eat spam and rations. Yeah, no one said I had to have a compelling business answer, but if MR didn't exist, i'd be out of work.

If Campbell's Soup no longer existed, it would matter.

Tomatoe Soup with melted American Cheexe and Pepridge Farm Croutons..Winter Delight!

If Tiger Woods no longer existed, it wouldn't matter.

Never really liked Tiger. Golf will still go on. Tiger does nothing for me!