Cuz my kid would have to eat spam and rations. Yeah, no one said I had to have a compelling business answer, but if MR didn't exist, i'd be out of work.
The price is right, but the image is losing some of it's luster. If they disappeared someone else would step in to take their place.
Fun idea and very well implemented. It's like a technological version of "Do We Need 'Em?" (http://www.pilkipedia.co.uk/wiki/index.php?title=Do_We_Need_'Em%3F)