If surveys no longer existed, would it matter?

160

Why?


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Most Popular "Yes"

Most Popular "NO"

Surveys can never be replaced. There is a place
for every methodology. You have to be smart
enough to know when to use which one.

I think we can come up with something better to
replace surveys.

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Showing 25 total MatterMeter entries

Where will the market research industry be without surveys? it is still an excellent way
to find out what people are thinking, by going directly to the source.

matterized about 1 year ago

Still a necessary tool for researchers, just not the only tool.

matterized about 1 year ago

I like to see survey results...and this is kind-a a survey, right?

matterized about 1 year ago

It is one way for researchers to find out about consumer tastes and preferences for
clients companies to plan and respond accordingly.

matterized about 1 year ago

love love love surveys. best way to get precise answers about precise questions from
precise people at a precise time.

matterized about 1 year ago

strangely enough i like surveys. you just have to take the good with the bad and hopefully
there is more good.

matterized about 1 year ago

they summarize whats whenever they are not about whys. They ascertain more about what
things are with a commonplace.

matterized over 2 years ago

Ladies with clip boards bothering you at the mall. That damn IPSOS company emailing me
stuff all the time. I can do without. Well...On to the next question.

matterized over 2 years ago

nee's picture nee

i like them. i don't like when they're half an hour long though.

matterized over 2 years ago

Surveys matter as long as it's only one question. Other than that....it's old
skool.

matterized over 2 years ago

Surveys allow those who provide us what we want to give us what we want.

matterized over 2 years ago

Set a clear research obj up & info req'd for analysis UP FRONT is key when
writing an effective survey. Too many follow templates w/o tailoring to needs.

matterized over 2 years ago

Don't personally use them but I assume they are valuable to people who try to sell us
more stuff.

matterized over 2 years ago

they give you an insight into what people are thinking - and often a very different
viewpoint from your own which can lead to some interesting discussions

matterized over 2 years ago

MatterMeter could help surveys to be better...

matterized over 2 years ago

Try matterizing these brands:
What matters to these people?